The Giving Tree
CLIENT: San Diego Public Library Foundation | SupportMyLibrary.org
PROJECT: The San Diego Public Library Foundation held the "Celebration Under the Dome" fundraising event on October 10, 2014 to benefit the entire San Diego public library system. We created motion graphics for the event, which were displayed on HDTV's throughout the Central Library. We created this 3D tree animation to support the evening's theme based on the children's book The Giving Tree by Shel Silverstein. Each light floating around the tree, the number of which steadily increased throughout the evening, represents a donation. We also created motion graphics for the donor names and donations, which were updated throughout the evening. Thanks to the awesome folks at American Dream Cinema for facilitating this work.